#1 Be different. Be it style, experience or perspective.
#2 Don't show off. Casually mention your experiences and achievements.
#3 Don't tell the school what it already knows. Describing how fantastic is the school? Of course it knows what its strengths are.
#4 Related to #3: Show them why the school is a good fit for you. How you are going to utilize the advantages.
#5 Show what you have to offer.
#6 Better pinpoint the special characteristic of the school so that you can focus on that part. Quality is more important than quantity.
That's what I summarized from online articles.
Quite useful.
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